Difference between product and services
A product is something you can touch, tangible, where you can buy it ship it and sell it, A product is produced by a manufacturing process. A service is offered by the utility element of companies
Product Mix
The variety of distinct product lines and items manufactured or distributed by an organization, A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.
The full set of products offered by an organization e.g., books, videos, storyhours, etc. the total sum of all the product items and their variants offered by an organisation.
Market positioning
The process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
Positioning is your competitive strategy. What's the one thing you do best? What's unique about your product or service? Identify your strongest strength and use it to position your product.
An effort to influence consumer perception of a brand or product relative to the perception of competing brands orproducts. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind.
Product components
· Core Benefits
· Actual Product
· Augmented Product
